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Kerry Repositioning a global brand on the world stage

Website development and brand strategy expertise at McCann Dublin went hand in hand to refresh the global mission of a company with one of the largest portfolios of food, beverage and pharma solutions in the world.

The challenge

With more than 23,000 employees in over 30 countries across six continents, Kerry has unrivalled market knowledge and insights. McCann Dublin was appointed as Kerry’s global partner to help tell this to the world and deliver design and content for what was to be the new Kerry.com.

Our approach

Researching and understanding the needs of target audiences, competitor analysis, benchmarking and working with business stakeholders, our strategy and creative teams helped to rethink and reposition Kerry as The Taste and Nutrition Company.

The execution

Brand Identity

Collaborating with the Kerry marketing teams worldwide, McCann Dublin evolved the existing brand design and identity to work seamlessly across the globe.

Website Development

McCann Dublin developed an industry-leading website, totally geared for SEO, with all of the content responsive and displaying effectively across every browser and device, from desktop to mobile.

Experiential

From the virtual to the real world, McCann Dublin worked with Kerry to deliver world-class, immersive interactive projects at their Global Technology and Innovation Centres, demonstrating the company’s capabilities to both existing and potential customers.