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Magnaparte Identity

Magnaparte is a visualisation and design practice. They articulate ideas and spaces, and create products and architecture.

The Challenge

The practice needed a brand that spoke to their niche skillset and ambition for the future.

Our Approach

Our response is understated and dynamic, a bold type-based treatment that showcases the practice’s work. We applied this across product, print, social and web applications. In motion, the elements converge and overlap, reflecting the technological and craft aspect to the work. In other applications, a structured approach allows for contrast and scale to play their part.