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RTB Brand Refresh

The Residential Tenancies Board, also known as the RTB, is a public body set up to support and develop a well-functioning rental housing sector in Ireland.

The Challenge

As the regulator for the rental sector the organisation navigates a complex space between landlords and tenants, serving both impartially.

Our Approach

We updated the RTB identity to give it a clearer more distinct voice. The tone is friendly, informed and approachable, and accessible to all. The identity centres on a modular illustration system where details, scene elements and backgrounds are stored as typeface weights. Pattern elements, an isometric version of the images and a framing device for showing photography are also made using custom typefaces. The RTB’s colour palette was updated to meet modern accessibility standards, both in print and on screen.