Calculating Header hight A jobs listing site in sync with the job-seeker journey

McCann Dublin redefined and redesigned the User Experience to reflect the way today’s job-seekers go about finding their next role.

The challenge

One of the first job listing sites in Ireland, had lost step with the modern jobseeker’s experience. Especially in the face of a resurgent Irish economy, which brought with it a rise in job vacancies and a host of new competitors entering the online market. The site needed not just revitalisation, but a complete rethink and rebuild.

Our approach

McCann Dublin worked with the team to analyse the behaviour of site visitors throughout the day, in particular what pages they were visiting and the devices being used. Our UX team and digital designers examined hit-tracking “hot-spots” across the site to see the pages users were visiting, surveying a sample of them to determine what features they felt would be useful on the new site.

It was found the same users were returning multiple times as they progressed through the day, visiting listing pages on mobile devices mainly and then, at a later time, returning to either discover more details or to apply for jobs on their desktop or tablet.

The execution

Website design

Built with clean, responsive design the objective, the McCann Dublin digital team designed a new interface optimised to work equally as well across mobile, tablet and mobile devices. The colour palette was contemporised, with links and buttons designed to be easy to click on touch devices.

Bearing in mind the need state of the user and to put their experience at the heart of the design, we recommended and implemented the removal of display advertising placements. Instead we opened up a completely new revenue stream to where they could sell premium listing spaces pinned to the top of the page.

With our addition of a feature where users could save a job search to their profile, they could quickly revisit the site at later intervals and review the new listings that fit their criteria without having to go through the search process from scratch on each return.