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McCann Dublin becomes a Certified B Corp™

McCann Dublin is delighted to announce that we have become the first Irish company in our field, and just the tenth in Ireland to become a Certified B Corporation™.

We’re honoured to become just the 10th B Corp in Ireland, and to join a global community of like-minded businesses and leaders in a worldwide movement using business as a force for good.

With a focus on brand communications, design, and digital content for local and international clients, our ethos is one of Creating Change for Good.  Becoming a Certified B Corporation™ unambiguously demonstrates this commitment, and that we meet the highest standards of performance and transparency as verified by B Lab Europe.

Stephen Moore, our Chief Creative Officer explains, “McCann Dublin strives for better in all things; for continuous improvement in our client work, in our overall operations, and in how we impact the world around us.”

“The B-impact assessment process saw us work through a rigorous, multi-layered and holistic process, examining all parts of our ways of working. B Corp™ looks at everything your company is doing and assesses it across categories including governance, workers, community, environment and customers. The process has seen us quantify and formalise the way we operate, and will ensure that we constantly remain fully accountable to our company principles of valuing People, Planet and Profit equally. We’re grateful to all of our team, past and present, for their role in shaping and embedding these principles.”

“We are excited to have the opportunity to be part of, work with, and learn from this community of change-making and forward- thinking companies, and to help drive the change in Ireland toward more mindful, sustainable, and socially conscious ways of working.”

You can learn more about B Lab and B Corporations, and check out our public B Corp profile and B Impact report at https://www.bcorporation.net/en-us/find-a-b-corp/company/mc-cann-dublin