Just over five years after McCannBlue began life as an affiliate Agency of the global network McCann Worldgroup (MWG), we have today, 01 May 2019 rebranded as McCann Dublin.
So, why the change, and why now?
When we formed McCannBlue, our focus was on building a new type of agency. A creative company focused on brand building through brand meaning, all brought to life with a digital heartbeat.
We’ve worked hard to establish our reputation as an integrated creative and digital Agency in the ‘Silicon’ hub of Dublin, and we’re lucky enough to have attracted many major brand, digital and advertising clients, both homegrown and global, along the way. Our aim is to keep developing and growing our proposition in this market, and to continue to help scale clients’ business – no matter their location.
In the meantime, the Dublin market has been thriving, with sustained international investment in Ireland, significant global relocation, and establishment of EMEA headquarters across many sectors, and it’s become an increasingly important market for McCann Worldgroup.
This name change, whilst small, reflects a new dynamic between us and the McCann Worldgroup. It signifies greater fluidity across the network, increased access to research and specialist resource for brand planning, access to creative and digital talent at a global level and further investment in our Dublin resource, all of which can only benefit our clients.
We look forward to what the next five years brings…