We are delighted to announce that McCann Dublin has been appointed as the brand strategy and design agency for both the Cardano Foundation and Cardano, a fully open source decentralised public blockchain and cryptocurrency project.
“Brand plays a key role in Cardano’s adoption as more organisations set to integrate the world’s first third-generation blockchain into their operations. The Cardano Foundation is proud to team up with McCann Dublin to reappraise the brand of what is yet to become the world’s leading blockchain platform. Since the concept of blockchain was introduced in 1991, the perception of the technology has shifted, and our collective understanding continues to change as we head towards a blockchain-complete era of the future. Therefore, we are privileged to have McCann Dublin, a team behind some of the biggest global brands, to take our brand to the next level.” Bakyt Azimkanov, Director of Global PR, Communications and Marketing at the Cardano Foundation:
“McCann Dublin is committed to creating change for and with our clients, making Cardano a natural fit for us. As the first blockchain platform to evolve from a scientific philosophy and research-first approach, they are actively creating change in their field. We know that cryptocurrency is both unstoppable and here to stay, and we’re delighted to be a strategic partner on this journey with Cardano and the Cardano Foundation. Our appointment is testament to the agency’s creative approach, centered on brand building. We look forward to uncovering and building Cardano’s Truth Well Told.” Jenny Paetzold, Managing Partner of McCann Dublin.
About the Cardano Foundation:
The Cardano Foundation is an independent body based in Zug, Switzerland. Its core responsibility is to help oversee and supervise the development of Cardano, the world’s first third-generation blockchain, and its ecosystem.
The Foundation is committed to protecting and promoting Cardano, and advocating on behalf of the users and community of the protocol.
The Foundation works alongside Input Output HK (IOHK) who are contracted to design and build Cardano, and EMURGO which works to boost the Cardano ecosystem through commercial ventures. The three entities are wholly separate in governance, ownership and leadership Find out more, https://cardanofoundation.org/en/