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A Creative Response to a Social Problem.

Words By Bren Byrne

When I was approached by first time authors and fellow industry creatives Shane O’Brien and Stephen Rogers in October 2018 with a request to suggest an illustrator for their picture book I quickly realised that not only could I help, but I had to help. Alongside Jessica Derby (pronounced DARBY!) we set about inviting a dream team of illustrators and industry pro’s such as Gill Books and Workgoup and using every contact in our rolodex.

This book was conceived as a creative response to our growing homeless crisis, in particular the startling number of homeless children and it was obvious from the responses of everyone we asked to get involved that it’s an issue that affects us all deeply. Apart from being for a great cause, it’s a great expression of how a community can come together with craft, skill and passion to transform a project from notebook to shelves.

It was launched as a collaboration in April 2019 at OFFSET and features beautiful artwork from some of Ireland’s best loved illustrators; including Lauren O’Neill (Gulliver), Steve McCarthy (Sally Go Round The Stars), Steve Simpson (Space Dogs), Peter Donnelly (The President’s Glasses), Tara O’Brien, Fatti Burke (Irelandopedia), Kevin Waldron (Harold’s Hungry Eyes), Yasmeen Ismail (Time for Bed Fred), and Alan Dunne.

Each page is drawn in the unique and distinct style of the different illustrators as we go on a journey through the children’s imaginations. ‘How will Santa find us?’ is published by Good Cop Good Cop, with editorial, production and distribution support from Gill Books. It is priced at €16.99 and is in all good book shops.


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Thanks to my colleagues at McCann Dublin for their generous support in the production process.