“Well son, some of those ideas just disappear, never to be seen again. But sometimes those ideas – you know, the really extra special good ones…well, they live on forever kiddo. You see son, there ain’t no point in just letting a good idea die in vain. Heck, it wasn’t the ideas fault that it died. No sir. So we immortalise them the only way we advertising folk know how – in a retro 1970s Viewmaster toy.”

Check out our “Good Ideas that Mostly Got Away” Viewmaster next time you’re in our reception.