My colleague Jen Maher and I joined Colin Doyle and Amanda Moran in the Residence Bar for the Eclipse Media Christmas bash back in December. It was great to celebrate with the guys and see our work for Coca Cola given such prominence on the night.
We have run several high profile outdoor campaigns with Eclipse on behalf of Three Mobile, Nescafe and Coca Cola and are always blown away at how they turn every challenge into an opportunity.
And it’s not just our clients they do superb work for – I especially liked the ‘industry first’ work they did for Philadelphia last year, where we saw touch screens embedded into 6 sheets. Consumers could navigate their way around the recipes and ingredients with an option to email the recipes to themselves. This allowed the client the ability to capture data as the software had a built in tracker for the most popular sites, days, recipes and amount of time spent on each page.
Here’s to another great year of innovation guys!