Thinking about ads for slimming/low cal products and came to the conclusion …aren’t they all pretty much the same?
A pretty girl, in a nice pretty (red?) dress and some happy music..
But, how do you engage young women in a very simple product that is good for you and at the same time make it great fun.
Something that makes an impact, is memorable and PR’able.
This is not an advertisement, it is a powerful piece of brand engagement.
And it’s cheeky (…actually Gerard Butler came to mind for some reason?)
We love it.
See what you think?